Are you a non-profit or small business who has lots of graphic design or marketing/branding design projects and you are not sure how to budget for them? Are you not sure which projects to hire a professional to design and which to sacrifice so you can save money? Are you overwhelmed and don’t know where to start with your graphic design needs?
Well, I will try to answer those questions as well as provide even more benefits to hiring a graphic designer as a consultant instead of piecemeal projects.
1. Spread the cost of your projects over time
With a monthly consultant fee for access to your graphic designer, you can pay for projects over time.
2. Develop a relationship with your designer
The designer has the opportunity to get to know your business and you get to develop a trusting relationship with your designer. The beauty of this is that your designer will already be familiar with your business and brand so they can work efficiently on your project without the time to learn the things as part of the project fees.
3. Reserve dedicated time for work with your designer
Your designer will set aside time each month for your projects. This is time that is reserved for your needs which may not be available during busy times for the designer without the contract. You can count on having this access which allows you to save money instead of asking for a rush job or having to find a new designer because you have time restraints.
4. Consistent graphic design on all of your projects
You can have your designer do work on smaller projects that you might have skipped and done in-house sacrificing the design quality and consistancey when you have set aside time each month. You will also be able to think across all of the projects and materials that you present to the public and hold all of those to the same high standard as the other professionally designed materials. The outcome is a broader brand standard and more cohesive and professional look for your business.
5. Control your budget with stable monthly fees
With a consultant fee structure, you can include this monthly fee into your budget and control this line item for your yearly budget. Piecemealing each project or potential project needs throughout the year can be much more difficult to control.
6. Start including staff training and mentorships
Your graphic designer may be willing to help train your staff on branding, marketing, and brand design standards during your consultant relationship. This can help you plan to incorporate branding and design in your future planning and leverage your brand strategy.
7. Get inspired to create new projects
When you have ongoing access to your designer you will start thinking of new ideas and enhancements of your business because you are not restrained by the process of hiring the designer for each project individually. You can be more inspired to try new things and seek to enhancements to your brand strategy because you will have an ongoing relationship with your designer.